[Editor’s Note: Worst Word of the Week is a regular GeekWire feature spotlighting the pretentious, unnecessarily complex, buzzword-laden, imprecise-but-precise-sounding language that plagues the tech ...
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Word-of-mouth (WoM) marketing is a powerful driver for business success. A recent survey conducted for the Chatter Matters report found after receiving a verbal recommendation from a friend or family ...
Word of Mouth Marketing is not new, but its popularity is rapidly on the rise. Marketing is embracing content coming from grassroots messengers or “people like me,” who create and distribute content ...
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