In my previous article, "Why Earned Media Is The Corporate Rainmakers Best Friend," I defined earned media and explained its role in advancing corporate reputation: "Earned media fuels the entire ...

Alana Gold, group vice president at The Bliss Group, examines how generative A.I.—from Google’s A.I. Overviews to ChatGPT—is redefining brand discovery and elevating earned media as the ...

In the recent SSIR article, “Finding Your Funding Model,” authors Kim, Perreault, and Foster laid out a thoughtful, well-structured, and practical framework for nonprofit leaders to systematically ...

It may seem surprising, but many of the biggest brands were built in slower economic times. General Electric was founded during the Panic of 1893; IBM and Disney in the 1920s shortly after the ...

Workers who are paid low wages − and in many cases are trying to raise children on overstretched paychecks − can qualify for a financial boost by claiming the earned income tax credit on their tax ...

Earned income refers to the money that you make from working, including salaries, wages, tips and professional fees. Unearned income, comparatively, is the money that you receive without performing ...

In order to build trust and credibility between brands and their audiences, earned media is essential. The best results can be achieved when it is integrated into a balanced, comprehensive media ...

A popular employee benefit is starting to get regulated, and business leaders may want to consider whether or not to offer it at their company. Providers in the space include Branch, Payactiv, ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

S-curve and earned value analysis are tools that project managers use to gauge progress and report the status of a project to the client. The two are quite similar, and small businesses can use either ...