Faction Skis has released a limited-edition graphic celebrating one of their most successful and loved skiers—Eileen Gu. Gu, who has been with the brand since she was just 16 years old, is no stranger ...

Earlier this week, freestyle skier Eileen Gu announced via social media that she was featured in the 2025 issue of Sports Illustrated Swimsuit. There’s no doubt that Gu is one of the biggest names in ...

Eileen Gu will be representing China in the 2026 Winter Olympics, having already won two gold medals and one silver at the 2022 Games. She began skiing when she was a small child and before she had ...

Freestyler skier Eileen Gu is known for her success on the halfpipe, but the 21-year-old California native is also an accomplished model. The Olympian has worked with brands like Louis Vuitton, ...

Forbes contributors publish independent expert analyses and insights. I cover founders, brands and trends across various industries Filmed in New York City the week her Sports Illustrated Swimsuit ...

The Prodigy 1 Gu is available in a 158cm, 164cm, or 171cm size. The Studio 0 is Eileen's go-to ski, as it's a higher-performance ski designed specifically for halfpipe. An 83mm waist width and ...