Susan Murray, mum from the West Midlands, has been visited by her first-ever Elf on the Shelf this year with cheeky Chippy!

If you’re unfamiliar with Elf on the Shelf, here’s how it works: Parents stage the doll in different spots around the home ...

One mum has shared some clever Elf on the Shelf ideas you can borrow for your own kids. The parent often shares her hacks, ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...