they built Web sites that could accept online donations, donors would come in droves to make their gifts electronically. With the benefit of several years’ experience, charities now realize that they ...

Doesn't everyone want their e-mail list to be larger? It's not uncommon, however, to find companies that have not checked off the basic steps. Have you? 1. Make sign-up ubiquitous. The invitation to ...

For close to half a decade, entertainment executives and copyright-averse college students have debated the future of technology side by side on the "Pho" e-mail list. Now that forum is under siege.

You've added a hot new product or spankin' new service to your offerings, and you want your customers to know about it. Or perhaps you want to make sure your customers don't forget you as they keep an ...

In Gearhead last week we began discussing our problems maintaining the mail list for the Gibbs Irregulars (a list of readers I poll for their thoughts – send a message to [email protected] with the ...

Richard M. Reis’s electronic mailing list is called “Tomorrow’s Professor,” but it’s helping many would-be professors today. About 15,000 graduate students and faculty members subscribe to the free ...

After individuals went on Fox News and took to the Internet last week complaining they'd received unsolicited e-mails from the White House, the administration said it would change how it collects ...

As the need to grow cash flow and suppress expenses grows, stations continue to slice outside marketing budgets. Most of the major broadcast companies cut marketing expenses in third and fourth ...

While all this Twittering and Facebooking has gotten plenty of attention, the basic bread and butter of any small business is the care and feeding of its e-mail lists to connect its customers, ...