This year’s six Official Selections at BrandStorytelling: A Sanctioned Event of Sundance Film Festival reflect that evolution ...

it can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work. Some brands are inherently sexy, like the Ford ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

As technology makes it easier for new products and services to appear, the art of storytelling has only risen in importance.

Businesses worldwide are exploring the growing potential of storytelling to engage their audiences with complex social and environmental issues, inspire behaviour change and enhance brand reputation.

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

So many brands in India have already mastered the art of video storytelling in longer-forms. Read on to learn how you can do it too. Six YouTube videos uploaded by three brands in India over the past ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...

The benefits of storytelling in teaching and learning are well established — and digital tools can help make stories more interactive, boost engagement, and convey ideas more effectively. Here's how ...

Crysis 2 writer Richard Morgan has heaped praise on Naughty Dog’s stellar sequel Uncharted 2: Among Thieves, describing the PlayStation 3 exclusive treasure hunting romp as the “perfect example” of ...