With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Advertisers can now serve autoplay video promotions within Facebook’s mobile apps as part of their app install ads, one of a string of buying, creative and targeting tools the social network hopes ...

Facebook has seen success with the app install ads launched last year allowing developers to promote their wares on the social network. In the first quarter, 3,800 developers used the ads to drive ...

Facebook's Mark Zuckerberg spoke frankly on the subject of mobile app install ads during the company's first quarter earnings call, naming them "one of the most important new ad products" offered by ...

App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...