MediaPost

First-Party Data: Your Property, Your Rules

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...
MediaPost

First-Party TV Data? Maybe Not So First - Or Fast

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...
Business Insider

Vereigen Media Highlights the Role of First-Party Data in Shaping Smarter B2B Go-To-Market Strategies

AUSTIN, Texas, Jan. 22, 2026 (GLOBE NEWSWIRE) -- Vereigen Media, a trusted and leading B2B demand generation company built on verified engagement and privacy-compliant outreach, today announced a ...
Search Engine Land

How first-party data drives better outcomes in AI-powered advertising

As AI-driven bidding and automation transform paid media, first-party data has become the most powerful lever advertisers control. In this conversation with Search Engine Land, Julie Warneke, founder ...
Morningstar

Amperity Introduces Audience Monetization to Turn First-Party Data into a New Revenue Stream

The new solution helps brands unlock high-margin revenue from first-party customer data, with built-in privacy and no new infrastructure to manage Amperity, the leading AI-powered Customer Data Cloud, ...
adexchanger

For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions ...