The issue is a gap in the type of transaction data banks possess. A credit card network or issuing bank will see a $200 card ...

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of ...

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing ...

Adobe today (Aug. 19) is expanding its Real-Time Customer Data Platform (CDP) Collaboration with new tools and capabilities intended to help brands connect and collaborate with other brands in a way ...

The speed of medicine has changed. Healthcare professionals are no longer waiting for conferences or clinical guidelines to make key decisions. In fast-paced clinical settings, physicians are actively ...

Editor’s Note: Despite Google’s recent announcement decision to scrap third-party cookie deprecation in Chrome, Colgate-Palmolive continues to test and invest in first-party data strategies as an ...

Opinions expressed by Entrepreneur contributors are their own. The advertising landscape is experiencing a seismic shift. As the industry moves away from third-party cookies and privacy regulations ...

Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or customer truth. For the past several years, marketing strategy has ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

The customer experience has never been more important for pharmaceutical and life sciences companies. From patients and providers to caregivers and payers, customer expectations have become ...