True Spec Golf Master fitter Kevin O'Connell explains why players should focus on distance dispersion just as much as directional dispersion.

We’ve all been there, standing in the golf ball aisle at your local golf shop, trying our best to navigate between marketing lingo, clever packaging and of course, cost. It can be rather intimidating, ...

“We have our 10-year anniversary this week and we’ve come a long way,” he said. “It feels really good. We are not having a huge party, but we are recognizing this milestone. We are spread around all ...