ASA have looked at both Flora pro.activ and Benecol's claims in certain consumer materials. Unilever Bestfoods welcomes the independent review by ASA yesterday, which confirms that when eaten with a ...

An advertorial for Flora pro.activ which appeared in the Telegraph is found to have breached the advertising code for not making it clear that the article was a marketing communication. The article ...

Plant sterol foods may provide doctors with a useful alternative to higher dose statins to reduce their patients’ LDL cholesterol, according to a new study presented at EAS yesterday. Researchers ...

Online portal Flora pro.activ, owned by consumer goods company Unilever, has chosen UK professional network, Doctors.net.uk to run an educational and information programme targeting GPs across the ...

1. Preheat oven to 150ºC. Line a 35 x 25cm baking dish with baking paper. 2. Place Flora pro-activ and maple syrup in a small saucepan and melt over a low heat. Place rolled oats, bran flake cereal ...