Dog owners across the globe have been baffling their pets with a viral vanishing act coined “What the Fluff.” The latest internet craze sees owners hide behind a blanket before disappearing into thin ...

A new social media craze called What The Fluff is sweeping the Internet where pets are tricked into thinking their owner has vanished under a blanket - and their perplexed reactions are brilliant. The ...

Fido might not think you’re funny. As a matter of fact, you might be hurting his feelings if you play the latest viral game with him. That’s according to professor Philip Tedeschi, the human-animal ...

Dogs are cute. Magic is fun. Dogs reacting to their owners performing a disappearing “magic” act is a perfect combination. The most recent internet challenge to go viral involves humans holding up a ...

Pet parents are putting their dog's intuition to the test with the latest viral sensation: the what the fluff challenge. For the challenge, pet parents lift a blanket or sheet between them and their ...

The “What The Fluff Challenge”, which is currently taking the internet by storm, is not aimed at raising awareness for any special cause, except to remind us of how adorable dogs are (a noble cause ...

Does the news cycle make you depressed? Are you exhausted from following the cesspit that is current events? Does being on social media fill you with existential dread that only wholesome animals can ...

Dog owners everywhere are confounding their pups with the latest internet craze, known as the "What the Fluff" challenge. The rules are simple: As their pets look on, wannabe tricksters hold a blanket ...

For Cleveland Browns players, and heck any players in the NFL, July is the ultimate last vacation stop before training camps start up. It's a time for players and coaches to continue their training ...

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