Zyn has taken the U.S. by storm. The nicotine pouch brand's boom came at an opportune time for parent company Philip Morris International, which faced years long decline in cigarette smoking. The FDA earlier this month authorized 20 Zyn products to be marketed and sold on the U.

Philip Morris International Inc. soared to a record after reporting better-than-expected profit driven by sales of Zyn nicotine pouches.

(Reuters) -Cigarette maker Philip Morris International on Thursday forecast 2025 profit above estimates after recording better-than-expected quarterly results on the back of strong demand for its smoking alternatives such as ZYN nicotine pouches. Share of the company surged nearly 10% in morning trading.