Online reputation management consists of tracking your brand and reacting when necessary. Though sometimes tedious, brand monitoring can save you from a potential disaster when someone cites your name ...

The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

Monitoring your reputation will give you key insights into what is being said about you online. You’ll gain a better understanding of your customers, which will also shed light on how well your ...

Welcome back to Reputation Management! Here we reveal the underbelly of ordinary automotive retailers—places like car dealers and service shops—with fictional service tales inspired by real customer ...

Increased use of social media and online marketing techniques gives companies a chance to engage with their customers, and brands are quickly catching on to the practice of reputation marketing. The ...

A highly respected internist in a suburban town suddenly noticed a large decrease in new patient referrals and wondered why. It turned out that there was a single negative patient review online. By ...

Rocket CRM has announced the release of expanded automation tools designed to advance customer relationship management and support Marketing Automation initiatives. These developments aim to help ...

Adam is CEO of Gladiator Law Marketing. He’s an Afghanistan veteran, outdoor enthusiast, husband, and dog parent to two German shepherds. For law firms, it’s just as important to manage your ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2025, artificial intelligence will play an increasingly important role in shaping the way ...