GentleForces CEO discusses pet peeves, the value of friction and the importance of a human-led approach to branding.

Whether you're energized by 'living life on hard mode' or recharged by simplicity and flow, your appetite for friction is a ...

The familiar heat, wear and general grinding to a halt of friction are all caused by what's going on at the microscopic level when two things rub. And down there, even the smoothest surfaces usually ...

While friction isn’t the only influence on the slopes, it is definitely something at the top of a skier’s mind—especially ...

I'll be honest—friction is pretty complicated. Imagine that I have a block of wood sliding on a table. In some way, the atoms on the surface of the wood block are interacting with the surface atoms on ...

Even though 3D printers can fabricate complex shapes that would be nearly impossible to mill, they are not well suited to designs requiring bridging or with large empty spaces. To overcome this, ...

Kathryn Jezer-Morton recently wrote a viral article for The Cut saying that we should all try to make 2026 the year of “friction maxxing.” Here's why she's right.