Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

Businesses depend on sales to provide the revenues needed to generate a profit, as well as positive public relations to help establish and maintain their good reputation. Both functions are necessary ...

The scary thing about a media crisis is that it can happen to anyone at any time. It isn't always about big business. Even mom-and-pop operations can feel the pain. You almost never see it coming, and ...

No matter what stage your publicly traded company is in, from startup to well-established industry bellwether or anywhere in between, all the various departments must work together. However, there are ...

Forming a startup is a lot of hard work for an entrepreneur. You've come up with an idea, developed a business plan, secured funding and put the business plan into action with your first customers or ...

TORONTO--(BUSINESS WIRE)--Hudson's Bay Company (HBC) announced today a newly established Corporate Communications and Public Relations division, as part of its focus on creating “Centers of Excellence ...