Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard, chief brand officer of Procter & Gamble, speaking at the ...
It's a simple message: Beware of racism in the United States. But Procter & Gamble took a calculated risk with its ad that features black mothers speaking to children about racial bias through the ...
Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 37 min ago By Ad Age and Creativity Staff - 5 hours ago By Ad Age Staff - 5 hours 32 min ago By Adrianne Pasquarelli - 5 hours ...
A new ad to be released next week by one of America's biggest household products company has drawn outrage - and praise - for addressing racial bias. "The Talk," a two-minute video by Procter & Gamble ...
The newest ad from Procter & Gamble doesn’t feature any of its famous products, like Tide, Pampers or Crest. The only thing the company is really trying to sell is a good feeling at the end of a bad ...
*Procter & Gamble has bypassed traditional commercial advertising when it comes to its ad buy on ABC’s “black-ish.” Instead, the company behind such products as Tide, Pampers and Ivory Soap has paid ...
Procter & Gamble?s Olay and Herbal Essences lines have rolled out new mobile campaigns within Apple?s iTunes Radio that plug social media-driven initiatives from both brands. The mobile audio ads are ...
It's a simple message: Beware of racism in the United States. But Procter & Gamble took a calculated risk with its ad that features black mothers speaking to children about racial bias through the ...
With the World Cup and Olympics coming to Brazil in 2014 and 2016, all eyes are on the country’s preparations for the events, which include readying its digital infrastructure. Brands are waiting for ...
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