The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer experiences worth discovering.

In a year dominated by overconsumption and algorithms, gatekeeping quietly reasserted itself as fashion’s most powerful currency.

Can gatekeeping in metal actually be a good thing? Suicide Silence guitarist Mark Heylmun argues in favor of the practice and even contends that it helps make the metal scene stronger in the long run, ...

One creator has gotten real about gatekeeping within her culture and the negative impact it’s had on her self-expression. Los Angeles-based life coach Kim Saira (@kimssaira) recently posted a video ...

Demetra Kaye reports on Slauson Girl’s claims of Latino gatekeeping of Black culture in L.A., with added personal and ...

People walk past images of game and manga characters in the Akihabara district in Tokyo on July 19, 2019 (Photo by Behrouz MEHRI / AFP) / TO GO WITH Japan-fire-animation-anime,FOCUS by Karyn NISHIMURA ...

If you had Bring Me The Horizon’s 8-year-old track re-entering the charts because kids on TikTok were setting their mirrors ablaze on your 2021 bingo, congrats! “Can You Feel My Heart,” taken from the ...

For graduating medical students hoping to secure a residency training position — and that’s virtually all of them — Match Day is the most anticipated day of the year. The Match is the culmination of ...

“The next time someone asks you for your signature scent, I want you to lie,” said aesthetics influencer Dr Ewoma in a TikTok captioned “PSA: Bring back gatekeeping” earlier this month. “Unless you ...

The latest buzzy online response to disagreements is to accuse people of being "gatekeepers." It feeds into a broader social-media trend of democratizing information, spearheaded by Gen-Z. Technically ...