Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. It comes in orange, lemon lime, and glacier cherry, and is priced in line with the brand's classic ...

The brand is tapping its star-studded roster to inspire the next generation of athletes to focus on their inner "IT" as surprising new data from Gatorade shows external pressures are keeping Gen Z out ...

Just when fans thought "Stranger Things" couldn’t get more nostalgic, Gatorade is taking things straight back to 1987.

Gatorade Citrus Cooler was originally released in the 1980s and discontinued in the mid ‘90s. Now, it returns in not one but ...

Exotic prop bets are some of the most fun people have with the Super Bowl every year, ranging from scorigamis to what the result of the coin toss will be to the first or last play of the game.

Editor's note: This originally ran Feb. 6 and has been updated. NEW YORK GIANTS coach Bill Parcells wanted to make an example out of nose tackle Jim Burt. The Giants had lost three out of their last ...

Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. It comes in orange, lemon-lime, and glacier cherry, and is priced in line with the brand’s classic ...