As an entrepreneur, it's vital that you create specific objectives as part of your business plan. Establishing objectives helps drive your company toward continuous success, and remains a benchmark ...

Each component of a SMART goal is designed to ensure that you have the proper framework to accomplish an objective. Instead of making open-ended wishes for the future, you make a purposeful plan. For ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Whether you've just started a trucking company, or have been in business for years, marketing objectives help you define what you want to accomplish with your marketing efforts. For trucking companies ...