Why is geotargeting so important? It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital). No ...

As digital marketers deepen their understanding of location-based marketing and employ geotargeting tactics more frequently in their campaigns, they are beginning to implement new tools to build ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. WASHINGTON--The heavy hitters of the wireless industry are pressing the Federal Communications ...

You’ve just joined an agency or have been tasked with running a type of campaign you’ve never encountered before. Your client wants to reach the audiences that visit their own locations, as well as ...

Opinions expressed by Entrepreneur contributors are their own. According to Statista, there were 4.66 billion active internet users in 2021, and 4.32 billion of them accessed it via their mobile ...

The North Face is employing a unique weather-based geotargeting to promote the release of its newest waterproof coat by through a new branded song on the Spotify mobile application only in areas where ...

What does geotargeting look and sound like? The first such installation went on the air last month at KADD(FM), “La Mejor 93.5,” licensed to Logandale, Nev., as a Class C FM. The Regional ...