Geofencing marketing is location-based ads where a user’s location is recorded via the internet, and advertisements are only shown to people in a specific location target. Marketing professionals use ...

How marketers can leverage geofence marketing to engage customers with personalized, localized and real-time messaging. Advances in technologies like GPS and RFID are enabling a new wave of digital ...

The healthcare industry got a loud introduction to geofencing marketing recently. The headlines were driven by a law firm targeting individuals going to an emergency room. In particular, the ads ...

With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019), mobile marketing has been growing by leaps and bounds. More recently, marketers have ...

TORONTO, March 11, 2020 /PRNewswire-PRWeb/ -- Geofencing marketing services is the latest launch by innovative online marketing agency, Green Lotus, and offers businesses the opportunity to ...

Have you ever lost your phone, got it stolen or simply forgot where you put it? Did that ever happen with a vehicle or some other object? Did you ever want to be able to localize and track something ...

Editor’s note: LimeLight is a new feature from WRAL TechWire offering another means of publishing noteworthy news. Be sure to check out more LimeLight worthy news at this link. RALEIGH – The Business ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

Maria is a marketing communications manager at Plot Projects. If you can replace any word by an emoji, she's done it already. Plot Projects helps digital marketing professionals to easily integrate ...

GeoFencing is not a new concept. However, its applications in the legal realm, especially for personal injury lawyers, are groundbreaking. Opinions expressed by Digital Journal contributors are their ...

The digital world is ever-changing and constantly growing. With new technologies, app developments and software, it's important to stay up to date and relevant in the digital marketing world. Not only ...