Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

Keep your Chrome data just a bit more private. Credit: Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images If you're not one of the approximately 3 billion people currently ...

Tracking Internet users through their IP addresses has always been a controversial privacy issue for companies. Google has also faced numerous lawsuits over tracking Android users and using GeoIP to ...

It’s not exactly a VPN, and it will only work with Google-owned domains to start, but it could offer users more ways to hide their activity online. Reading time 2 minutes If you’re on the internet ...

A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, ...

Learn more about IP Protection for Google Chrome, when it will arrive, and potential implications for advertisers and users. Google announces "IP Protection," an opt-in, phased feature to mask users' ...

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: Why we care. The two-hop proxy is only implemented on Chrome, meaning Google ...

Google Chrome will reintroduce a way to disable tracking by IP address by giving users a toggle to block IP tracking. If that sounds familiar, it’s because the product works not unlike Apple’s Private ...