Expanding its AR capabilities, Google Shopping is extending augmented reality beauty tools to mobile browser users and adding hair color to its AR try-on tool, the company announced Wednesday. With ...

Ulta is upping its tech game by adding GLAMlab Hair Try On, an app developed with Nvidia’s generative artificial intelligence model. Using an uploaded photo, a selfie or a picture of a model, users ...

Sally Beauty has launched a Licensed Colorist OnDemand tool, a digital consultation service that pairs customers with licensed professionals to seek recommendations, the beauty retailer announced on ...

Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads ...