Alissa Heinerscheid is the first woman to take the helm and lead the Bud Light brand. The Super Bowl will kick off a new marketing era for Bud Light, and a woman is at the helm for this new direction.

Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity. Alissa Heinerscheid ...

Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...

The Bud Light marketing executive associated with the company’s disastrous Dylan Mulvaney partnership is “not supposed to talk” about the ordeal, according to a pal she was seen walking with in New ...

It's the latest development in the ongoing controversy around the beer brand's partnership with transgender social media influencer Dylan Mulvaney.

A pair of marketing executives who oversaw Bud Light’s collaboration with transgender influencer Dylan Mulvaney were placed on leave by the brand’s parent company after the campaign drew significant ...

After the backlash from right-wing and conservative customers following the company's decision to give trans activist and influencer Dylan Mulvaney a sponsorship deal, critics have pointed at Bud ...

WASHINGTON (TND) — Alissa Heinerscheid, the vice president of marketing for Bud Light, has reportedly taken a leave of absence following a fierce outpouring of backlash her beer brand recently ...

The Bud Light executive attempting to move the alcohol brand away from its 'fratty' image has appeared in old photos downing beer at a Harvard 'boozefest.' Alissa Heinerscheid, vice president of ...

Bud Light's former marketing vice president Alissa Heinerscheid, who was blamed for the fallout following the brand's brief partnership with trans activist Dylan Mulvaney, has a new role—at Saudi ...

The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney has taken a leave of absence, according to a report on Friday. Alissa Heinerscheid ...