Consumer packaged-goods startup Hello Products is combining TV with offline activations to create a competitive edge for its oral care products. As a challenger to household names like Crest and ...

The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.

Fluoride toothpaste in fluoride-free toothpaste tubes caused a recall of boxes of children’s fluoride toothpaste by Colgate-Palmolive. The boxes say they contain Hello Wild Strawberry fluoride vegan ...

The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

This, historically, has worked. As noted by NBC, studies have consistently shown that fluoridated water reduces tooth decay in a population by around 25 percent. However, some take issue with fluoride ...

With a growing number of consumers demanding transparency from brands about the products they use every day, companies are faced with a new world order — come clean or face extinction. Of course, ...

If there’s one design concept that rules the toothpaste aisle, it’s homogeneity. Drug stores across America are filled with row after row of those red and blue rectangular boxes, and the marketing isn ...