The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children ...

Consumer packaged-goods startup Hello Products is combining TV with offline activations to create a competitive edge for its oral care products. As a challenger to household names like Crest and ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...

Fluoride toothpaste in fluoride-free toothpaste tubes caused a recall of boxes of children’s fluoride toothpaste by Colgate-Palmolive. The boxes say they contain Hello Wild Strawberry fluoride vegan ...

PROCTER & Gamble (P&G) has begun rolling out new packaging and marketing for Crest children’s toothpaste under an agreement ...