Hotels are facing rising customer acquisition costs as new digital marketing regulations and privacy rules reshape how they attract and convert guests online. A recent report from hotel technology ...

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools. Skift ...

Sabre Corporation is launching a beta test of a new hotel digital marketing program from Google designed to help drive more bookings. The Google Hotel Ads Commission Program combines the benefits and ...

Hospitality marketing is like selling chocolate in a busy shopping mall: Every customer has different tastes. Too many hotel marketers get caught up in the latest trends or buzz words like "big data" ...

EyeWide Digital Marketing excelled at the prestigious national competition Greek Hospitality Awards 2018. The company took home three prizes, including the award for the Best Hotel Digital Marketing ...

BANGKOK, THAILAND, August 29, 2024 /EINPresswire.com/ -- In a significant milestone, Syndacast has been recognized as the Leading Performance Digital Marketing ...

A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

Photo Credit: The lobby on the ground floor of Shangri-La Hotel Group's new Moon Residence in Kunming China. The hotel group uses the services of Zhiketong Technology, a direct marketing tech company ...

Since the dawn of the internet, hoteliers have tried and failed at finding the perfect template for marketing an independent hotel. Whereas flag hotels can cash in on fail-safes like loyalty programs ...

When travelers search for a hotel on Google Search, Google Maps or Google+, they will be able to select the property and rate they want, and then book the room directly with the hotel without ever ...