Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google Ads rolled out a new AI Max experiment type for Search campaigns, aimed at streamlining how advertisers test AI-powered features – without duplicating campaigns. Why we care. Traditional ...

With Google still the most widely used search engine, is it any surprise that prospective renters rely on Google searches to find the perfect apartment? Renters today tap multiple channels when they ...

Google is the clear leader in the digital ad industry. Search drives a majority of its revenue. Demand for advertising should continue to fuel its growth. Digital advertising has proven to be a highly ...

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs ...