Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The marketing world is growing more aware—and more worried—about the negative impacts of ...

Targeted mass marketing was developed by direct mail businesses in the 1960s and 1970s to enable customers to be segmented by age, geography, or income. Today, thanks to the internet, social media, ...

A drug dealer who used "mass marketing" tactics to sell drugs has been jailed for two-and-half years. Derbyshire Police said Diontai Simpson sent out "three to four messages per day" to prospective ...