Discover the influence that Coca-Cola and Pepsi have over the global non-alcoholic beverage market and which company controls ...
PepsiBornInTheCarolinas.com, which charts the history of the Pepsi brand in the region, shows Bradham filed for the official Pepsi-Cola trademark in 1903. This allowed the pharmacist and drink creator ...
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Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...
Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...
Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...
Turning a familiar blue can into a steady income stream is a surprisingly straightforward math problem. With PepsiCo's current payout and share price, investors can calculate almost to the dollar how ...
The MarketWatch News Department was not involved in the creation of this content. -- Get in on the action starting November 28, and see firsthand how Pepsi (R) Prebiotic Cola tastes so "Unbelievably ...
Did the Polar Bear defect? Find out how Pepsi’s 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history. Pepsi’s 2026 Super Bowl ad features Coke’s ...
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