Beauty companies have started offering more and more shades of foundation and concealer than ever before. With so many options to choose from, beauty guru and TODAY style editor Bobbie Thomas joins ...

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

There are so many beautiful foundations available today, especially online, and it can be overwhelming to choose the correct formula and shade for your skin. As we age, our skin changes and fluctuates ...

good foundation, but in 2018, inclusivity finally ranks number one. “For too long, the term ‘flesh color’ was used to describe beige skin, which is a disheartening and regrettable misnomer,” says ...

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Nowadays many of us aren't always our true base colour. You want to match your foundation to the colour your skin most often is, so if you regularly self-tan, take this into account and don't shop for ...

Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.

Fenty Beauty is expanding in even more amazing and inclusive ways. Rihanna's brand is dropping 50 shades of concealer on Friday, Jan. 11. Fenty is also adding 10 additional hues to its Pro Filt'r ...