How did the nascent bottled water industry make a market for a product that for much of the past century was largely viewed as an unnecessary or wasteful luxury good? In just four decades, this ...

In early 2025, the bottled water brand Saratoga went viral. Long before the advent of social media, 125 years ago, the sparkling mineral water brand Apollinaris was one of the first bottled waters to ...

10:50, Fri, Oct 10, 2025 Updated: 10:56, Fri, Oct 10, 2025 Households across the UK are being encouraged to stock up on essentials including bottled water by the government. In the summer it was ...

From Evian to Topo Chico to Saratoga — the history of viral bottled water brands is surprisingly long. In early 2025, the bottled water brand Saratoga went viral. Long before the advent of social ...