TikTok has fueled a boom in UGC, or "user-generated content" used for advertising purposes. New, inexperienced creators are entering the space, and some accept very low fees for their content.

TikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. And creators are cashing in, regardless of audience size.

UGC, or user-generated content, has become a popular form of advertising for brands and creators. With UGC, creators are paid to make content that brands can use on their social accounts or for ads.

Ever wondered how some brands manage to create those captivating video ads that seem to go viral overnight? What if I told you that you don’t need a big budget or a professional team to achieve the ...

I work with UGC creators, people who create content for a brand's digital presence. This type of content seamlessly integrates into the social media environment, favoring authenticity over polish to ...

What if creating professional, engaging ads didn’t require a camera, a production team, or even a scriptwriter? Imagine generating high-quality, user-generated content (UGC) ads in just minutes, all ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Influencer marketing has historically been focused on the relationship between the creator ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

In January, she received an email from a brand offering her a deal to create UGC, which refers to "user-generated content" that is used for advertising. She would get paid $500 for 30 short-form ...