Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

This book shows researchers in education, psychology, health, and other social sciences how to mix qualitative and quantitative research methods together with confidence. How can researchers sequence ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Sport and Exercise Psychology is an interdisciplinary field that investigates the cognitive, emotional and behavioural processes underpinning both competitive sport and health‐related exercise. It ...