For those new to Mobile Marketing you may wonder ‘what is bulk SMS’? There are a number of different terms used to describe this effective marketing channel such as; text message marketing, SMS ...

Fully understanding how to communicate with your customer has always been a fickle and confusing feat. Are emails more appropriate? What about SMSing? Is social media a better option? The options are ...

AT&T Wireless today introduced a bulk Short Messaging Service (SMS) program designed to allow enterprises to send large volumes of 140- to 160-character messages to targeted customers or groups of ...