The other day, I was talking to a guy with a physics background. He said that he is very fond of the field of psychology, but expressed concern about the fact that, unlike physics, it is “a soft ...

From Freud to Kahneman, these ten books map the ideas that quietly shape how we interpret behaviour, suffering, joy, and choice. Written by psychologists who transformed their fields, each work ...

Psychology and Sociology are foundational social sciences that deal with human behaviour. However, the core difference ...

AI is looking at mental health through data sets. A data set corresponds to one or more database tables, where every column of a table represents a particular variable, and each row corresponds to a ...

In a fast-paced world driven by constant change and complexity, understanding human behaviour has become an essential tool for navigating both personal and professional interactions. Deciphering why ...

Human behaviour often appears predictable on the surface, yet beneath that familiar layer lies a landscape shaped by fear, desire, manipulation and survival. The darker side of human nature is not ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back to psychology, not features.