Scientists have created a color that lies outside the range of normal human vision. Using laser pulses to stimulate specific cells in the retina, a team from UC Berkeley and the University of ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” and describe it as an “unprecedented,” ultra-saturated, bluish ...

The new color, "olo," is a hyper ... 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has seen before.

TL;DR: Researchers have discovered a color called "olo," unseen by humans before, by stimulating specific M cones in the retina. This breakthrough bypasses natural RGB limitations, revealing a ...

A mid global conflicts and endless sources of stress, Pantone's color of the year for 2024 is PANTONE 13-1023 Peach Fuzz, a gentle and nurturing peach shade that serves as a reminder to slow down ...

Inspired by nature, scientists created a self-powered device that recognizes color just like our eyes, paving the way for advanced machine vision.

A paradigm shift in color perception would not only mean new standards would need to be developed, but also might translate to more vibrant digital displays, printed materials, textiles, video and ...