IBM is mounting a new ad campaign aimed at convincing companies that adopting Big Blue's technology and services will improve their business. The new promotion, which made its debut on Monday, marks ...

IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for ...

NEW YORK — IBM on Thursday announced it had suspended advertising on Elon Musk’s X, the platform formerly known as Twitter, after an ad for the computing giant appeared alongside pro-Nazi content.

The ad industry will experience more disruption in the next five years than it has in the past 50, with traditional advertising companies at risk for major revenue declines, according to a new report ...

In another confounding development, GlobalFoundries placed a full-page advertisement in Sunday's Burlington Free Press to announce the company is hiring technicians and maintenance workers at its ...

In response to IBM’s new advertising campaign featuring a young blond-haired, blue-eyed boy and various celebrities to promote Linux, Michael Gardner writes: The Linux community is a very ...

IBM is upping the ante in its fight against Texas' so-called "bathroom bill," dispatching top executives to Austin and waging an ad war against what it calls the "discriminatory legislation." IBM will ...

On Tuesday night, Chevrolet rolled out a new ad campaign called “Fueling Possibilities” that uses IBM’s AI software Watson to give people positivity tests. The ad campaign’s “positivity pump” looks at ...

Oracle is yanking advertising claims that its Exadata database machine had vastly super performance to IBM’s Power Systems hardware, according to an announcement Tuesday by the National Advertising ...

The new IBM "It's time to ask smarter questions" campaign (main page and forums) is causing high CPU utilization in Chrome 6 and IE8. We've already been harassing ad ops about this very issue, being ...

IBM has nabbed Bob Lord, who formerly served as president of AOL and global CEO at Publicis-owned Razorfish, as its chief digital officer. Lord is one of the few executives with experience running ...

The ad industry will experience more disruption in the next five years than it has in the past 50, with traditional advertising companies at risk for major revenue declines. By Gail Schiller, The ...