The giant-screen cinema company plans to launch “VR experiences” in cinema complexes and shopping malls. Well, we have an answer to the question raised by yesterday’s announcement that Imax is ...

Imax’s partnership yesterday with Google to develop a high-res virtual reality camera was just the first shoe to drop in the large screen exhibition company’s VR strategy. Today we hear the second one ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In August 2016 IMAX Chief B.D. Officer Rob Lister revealed an exciting ...

Virtual reality may have just got the shot of confidence it needed to break into the mainstream. On Friday, IMAX held its latest earnings conference call and it came with an unexpected bit of news: ...

For the last couple of years, I've been telling any VR company I meet that to truly take the technology mainstream, they need to move beyond mobile to virtual reality arcades. On Wednesday, the ...

Imax and Warner Bros. are going live with their first exclusive VR partnership, with a not-so-subtle-title: “Justice league: An Imax VR Exclusive” debuted in Imax VR Centers in Los Angeles, New York ...

Imax is making its exit from virtual reality (VR) official: The company notified shareholders with a SEC filing Thursday that it will close down its remaining three VR centers, and write off “certain ...

For years, IMAX has presented audiences with cinematic experiences that were larger than life. But now, instead of just showing you enormous dinosaurs on some of the biggest screens in the world, IMAX ...

The best place on the planet to watch a movie is almost certainly from the center seat in the second-to-last row of the David Keighley Theater at IMAX's headquarters in Playa Vista, CA. The theater ...

After investing tens of millions in VR in 2016 and 2017, IMAX has announced it is pulling the plug on its Virtual Reality business in 2019. In December the company notified shareholders it would ...