If small businesses want to reach more customers and boost their profile, they don’t need to look too far for marketing ...

(Ad) Influencer marketing is the process of building relationships with people who have the power to influence your target audience. Influencers can be bloggers, social media personalities, industry ...

Influencer marketing has become one of the most powerful drivers of brand growth, but it’s now facing a challenge that most ...

Authentic Representation Drives Connection The influencer space has become where real representation thrives. Successful plus ...

Allison Worldwide's Managing Director, Media + Influence, writes "How consumers interact with shareable, influencer media and ...

When it comes to building an influencer marketing strategy, data is only half of the puzzle. The other half is critical thinking. It’s not enough to know what the numbers are; you must also think ...

Influencer marketing is the art of finding people of influence who have gained the trust of your target audience and working with them to elevate your brand -- without breaking that trust. Find ...

As marketers wrangle for consumers' attention amid an explosion of clutter on every channel, it's no wonder Influencers have become such important commercial facilitators. In a crowded room, in short, ...

We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's ...

Recent estimates of U.S. spending show how influencer marketing has evolved into an increasingly mainstream strategy for modern brands. This year alone, marketers are expected to spend $16.4 billion ...

More than 68% of marketers said image-sharing app Instagram is the most important social network for influencer marketing, followed by Facebook (51%), per survey results that influencer marketing firm ...

Marketers and audiences alike have been captivated by influencers on social media. Who doesn't want recommendations from trustworthy sources? And what brand doesn't want to be the one recommended by ...