Entries are being sought for the Advanced Advertising Innovation Awards, which honor campaigns that generate strong results by using data and technology to target audiences and optimize outcomes. The ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. As the pioneer of innovation in streaming advertising, Disney connects THE STREAM ...

Coca-Cola's 2025 holiday ad is an AI remake of its classic "Holidays are Coming" spot. Just don't look too closely at the ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing ...

MOUNTAIN VIEW, Calif.—LG Ad Solutions has launched Innovation Labs, a division that will focus on developing breakthrough technologies in the areas of CTV advertising, content personalization, and ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. From the consumer’s ...

New capabilities deliver unprecedented clarity into the placement-level dynamics shaping digital media strategy, pricing, and targeting amid evolving market complexity Over the past several years, ...

In today’s streaming landscape, the demand for personalised viewing experiences is reshaping the way content is delivered and consumed. Personalised video streaming is fuelling more interactive and ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions today announced the launch of Innovation Labs, a division that will focus on developing breakthrough technologies that drive leapfrog ...