EXCEPTING in those rare cases when the person who gives me a letter of introduction is rude enough to seal it, I make a regular practice of reading the letter before presenting it. The morality of ...

In today's world of instant electronic communication, the old-fashioned business letter often gets overlooked. A well-written sales pitch or introduction presented on your letterhead can stand out on ...

Introductions are an important and useful part of a company's marketing communication or public relations program. You see them whenever a company needs to introduce itself or new products to ...