Designed for 40-plus skin, the Do It All Sheer Tint Face Balm will be sold exclusively at Ulta Beauty.

To formally roll out the complexion product, IT Cosmetics is debuting a campaign featuring actress Jennie Garth, who will aid ...

If you purchase a product through a link on our site, we may receive compensation. Offering medium coverage, the skincare-inspired concealer is formulated like a multivitamin serum, containing vitamin ...

And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow Foundation. As part of the brand's “The Glow Comes Naturally” campaign, the ...

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. I’ve always been a blush ...

NEW YORK, Jan. 15, 2026 /PRNewswire/ -- IT Cosmetics, the industry-leading makeup and skincare brand known for its market-defining complexion products, announced today the launch of its biggest ...

Jennifer Lopez and Bethenny Frankel have both raved about It Cosmetics over the years. Evan Agostini/Invision/AP; Getty Images; It Cosmetics Page Six may be compensated and/or receive an affiliate ...