Designed for 40-plus skin, the Do It All Sheer Tint Face Balm will be sold exclusively at Ulta Beauty.

On behalf of our sponsors at IT Cosmetics, Everyday Northwest’s Nicole DeCosta spoke with Erica Taylor — IT Cosmetics Global Makeup Coach — about expert makeup ...

To formally roll out the complexion product, IT Cosmetics is debuting a campaign featuring actress Jennie Garth, who will aid ...

And Just Like That star Kristin Davis was announced as the new face of cosmetics brand IT Cosmetics' Nude Glow CC+ Nude Glow Foundation. As part of the brand's “The Glow Comes Naturally” campaign, the ...

If you purchase a product through a link on our site, we may receive compensation. Offering medium coverage, the skincare-inspired concealer is formulated like a multivitamin serum, containing vitamin ...

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. I’ve always been a blush ...

NEW YORK, Jan. 15, 2026 /PRNewswire/ -- IT Cosmetics, the industry-leading makeup and skincare brand known for its market-defining complexion products, announced today the launch of its biggest ...

Jennifer Lopez and Bethenny Frankel have both raved about It Cosmetics over the years. Evan Agostini/Invision/AP; Getty Images; It Cosmetics Page Six may be compensated and/or receive an affiliate ...