The dance-heavy songs called ‘item’ numbers usually amp up the popularity of the movie Sign up for the Daily Briefing Get the latest news and updates straight to your inbox Related Stories Rice at ...

The backdrop is simple and unmistakably predictable, Kiara Advani sizzling in a low-cut blouse dancing to a crowd of men hooting for her, making her the object of their desire. Close-up shots of her ...

If you’re a fan of Bollywood you would know that item numbers or songs have been around for a while. Moreover, they have only increased in popularity in the last decade or so. They are now an integral ...

Brazilian model-actress Giselli Monteiro, who debuted with Imtiaz Ali's Love Aaj Kal, says, she has no qualms doing item numbers and is comfortable with exposing in Bollywood films, provided it is not ...

The iconic song Chaiyya Chaiyya from the film Dil Se features Malaika Arora and Shah Rukh Khan. Back in 1998, Malaika gained a lot of popularity after the hit item number's release. The video of her ...

The success of a movie depends a lot on its marketing and music is one of the best marketing tools for Bollywood films. Filmmakers often included party and item songs in their movies in order to ...