The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, according to the company. It debuts alongside a new prancing “leaper ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

Jaguar’s late 2024 rebranding project generated a heap of publicity, most of it negative, for the automaker. But a new report says the new logos and badges also proved highly contentious among ...

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.

While many Fintechs strive for originality, their branding often follows a predictable template: ...