Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, according to the company. It debuts alongside a new prancing “leaper ...

Jaguar’s late 2024 rebranding project generated a heap of publicity, most of it negative, for the automaker. But a new report says the new logos and badges also proved highly contentious among ...