Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...

PPC.io put together the highest paying keywords for Google for 2024. They broke it down amongst a dozen or so categories. 👉 EXAMPLE: We found an article from HubSpot claiming that “Houston Maritime ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

Google Ads will automatically pause low-activity keywords starting in June 2024. That means campaigns with keywords that were created over 13 months ago and have zero impressions over the past 13 ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

Google Ads will be updating the Healthcare and Medicines policy to reflect the changes it will require to the approach to ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Rank With News accomplishes this by combining content strategy and content creation with placements in top-tier publications.

Google Ads will automatically pause inactive keywords starting in June. Google Ads will automatically pause inactive keywords. Advertisers can unpause paused keywords if needed. Google is emailing ...