Indian Gen Zs are crazy about everything Korean - the trend is not new, but what makes it interesting is that it has sustained in the digital age of fast-changing fads. It started with BTS and 'Crash ...

BTS, BLACKPINK, and K-dramas may spark the craze, but it’s Korean flavours and beauty rituals that are redefining how young ...

From ancient Ayurveda ingredients to Korean skincare items, the beauty industry has always been evolving with time. As today ...

If you thought Korean beauty products were just a cool Amazon find, think again! These brands have finally stepped out of your phone screen and into some of the biggest US retail giants like Walmart, ...

Vanity cabinets across India are seeing the inclusion of K-beauty products. And this is set to grow further. Global K-Beauty ...

Korean skincare has rapidly gained popularity in India, transforming the country’s beauty landscape. With increasing awareness about skin health and a preference for natural, effective products, more ...

The Koreans have been unstoppable when it comes to skin and hair care innovations. From glass skin and rice water to snail ...

The duo then burst into a humorous chorus, “Kimchi Dosa, Kimchi Dosa, Adengappa,” with the South Korean and Indian flags ...