The enduring appeal of Lego comes not from the complexity of the sets, nor the adorable minifigure versions of pop culture icons, but from the build process itself, and turning a box of seemingly ...

Lego has made amateur architects out of millions of kids, not to mention their parents. Their sets do have a problem with longevity, though, and it’s not so much that those tiny bricks aren’t durable ...

The holidays just got a whole lot more brick-tacular — LEGO has officially dropped the brand-new Holiday Express Train set ...

In this video, we take a look at some of the most notable and funny examples of LEGO sets that require the builder to cut their LEGO pieces in order to complete the build! This instruction step is ...

What started as a kind gesture between two friends has grown into a game-changing move by a toy company to make its masterpieces more inclusive. Lego has announced its new pilot program,"Lego Audio ...

A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

Matthew Shifrin works to make LEGO kits accessible to blind people. Along with help from his family friend Lilya Frinkel, Shifrin became an expert LEGO model builder, developing a scheme to translate ...

When I was 10 years old, I built a monster truck out of Legos. It had a four-speed transmission and fully working transfer case, so you could switch from two- to four-wheel drive. It had articulating ...